**Sada Platts Group**
is on a mission to bring the advancements of tomorrow into today. Since its founding in 2017, Sada Platts Group has expanded from its London headquarters into an international organisation operating in the United States and Albania, with holdings in a myriad of sectors including e-commerce, finance, and entertainment. Today, Sada Platts Group continues to operate with the belief that truly brilliant invention is born from the commitment, curiosity and courage to innovate without boundaries.
**Position:**
Paid Ads Specialist
**Location:**
Head Office, Blloku, Tiranë
**Job Purpose:**
We are looking for a
**Paid Ads Specialist**
who understands both the logic and creativity behind performance marketing. This role is focused on building, optimizing, and scaling paid campaigns across multiple platforms to drive measurable business growth. You will be responsible for turning data into strategy, and strategy into results.
**Main Responsibilities:**
- Plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn;
- Build full-funnel strategies focused on traffic, lead generation, and conversions;
- Structure campaigns with clear objectives, targeting, and messaging;
- Define and refine target audiences based on behavior, interests, and data;
- Develop custom audiences, lookalikes, and retargeting strategies;
- Continuously test and iterate to improve audience performance;
- Monitor and optimize campaigns daily based on key metrics (CTR, CPC, CPA, ROAS);
- Conduct A/B testing on creatives, copy, and landing pages;
- Adjust bids, budgets, and placements to maximize efficiency;
- Allocate and manage ad budgets effectively across channels;
- Ensure campaigns are delivering strong ROI and scaling sustainably;
- Analyze performance data and generate clear, actionable reports;
- Translate data into insights and strategic recommendations;
- Work closely with internal teams to align marketing with business goals.
**Qualifications:**
- Proven experience managing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads);
- Strong analytical mindset with the ability to interpret data and make decisions;
- Understanding of performance metrics and attribution models;
- Experience with tools like Google Analytics, Meta Business Manager, Google Tag Manager;
- Ability to balance data-driven decisions with creative thinking;
- Strong attention to detail and ownership of results.
**Application Procedure:**
For this position, apply here or submit your
CV to the e-mail address of
recruitment@sadaplattsgroup.com
by specifying the role you are applying for in the subject line.
*\*All selected candidates from the CV screening will be contacted by the HR Team.*
*\*All applications will be treated with strict confidentiality according to the law No. 9887 set by Albanian Parliament for the 'Protection of Personal Data*
".
is on a mission to bring the advancements of tomorrow into today. Since its founding in 2017, Sada Platts Group has expanded from its London headquarters into an international organisation operating in the United States and Albania, with holdings in a myriad of sectors including e-commerce, finance, and entertainment. Today, Sada Platts Group continues to operate with the belief that truly brilliant invention is born from the commitment, curiosity and courage to innovate without boundaries.
**Position:**
Paid Ads Specialist
**Location:**
Head Office, Blloku, Tiranë
**Job Purpose:**
We are looking for a
**Paid Ads Specialist**
who understands both the logic and creativity behind performance marketing. This role is focused on building, optimizing, and scaling paid campaigns across multiple platforms to drive measurable business growth. You will be responsible for turning data into strategy, and strategy into results.
**Main Responsibilities:**
- Plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn;
- Build full-funnel strategies focused on traffic, lead generation, and conversions;
- Structure campaigns with clear objectives, targeting, and messaging;
- Define and refine target audiences based on behavior, interests, and data;
- Develop custom audiences, lookalikes, and retargeting strategies;
- Continuously test and iterate to improve audience performance;
- Monitor and optimize campaigns daily based on key metrics (CTR, CPC, CPA, ROAS);
- Conduct A/B testing on creatives, copy, and landing pages;
- Adjust bids, budgets, and placements to maximize efficiency;
- Allocate and manage ad budgets effectively across channels;
- Ensure campaigns are delivering strong ROI and scaling sustainably;
- Analyze performance data and generate clear, actionable reports;
- Translate data into insights and strategic recommendations;
- Work closely with internal teams to align marketing with business goals.
**Qualifications:**
- Proven experience managing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads);
- Strong analytical mindset with the ability to interpret data and make decisions;
- Understanding of performance metrics and attribution models;
- Experience with tools like Google Analytics, Meta Business Manager, Google Tag Manager;
- Ability to balance data-driven decisions with creative thinking;
- Strong attention to detail and ownership of results.
**Application Procedure:**
For this position, apply here or submit your
CV to the e-mail address of
recruitment@sadaplattsgroup.com
by specifying the role you are applying for in the subject line.
*\*All selected candidates from the CV screening will be contacted by the HR Team.*
*\*All applications will be treated with strict confidentiality according to the law No. 9887 set by Albanian Parliament for the 'Protection of Personal Data*
".
